As the UK’s Apprentice winner courts controversy, Ms Angelica Kavouni offers her view from her seat on their expert panel

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There has been a great deal of criticism surrounding this year’s Apprentice winner, Dr Leah Totton and her business plan.  During the filming last October I knew then that if she won, it would cause more than a ripple of a media storm, especially in the wake of the Keogh report and lack of regulation debate.

Clearly an intelligent women, Leah’s idea of a chain of injectable clinics probably looked good on paper – and I’m sure the numbers she presented made Lord Sugar’s decision a great deal easier, however her plan does carry some glaring flaws.

There were some encouraging points, such as that she will seek to employ only registered nurses and physicians and also ensure that all industry regulations and policies are followed…

…BUT the key to the success of her plan was to charge ‘bottom dollar’ for treatments in order to drive a larger number of clients through the door.  Sadly the ‘high volume low cost’ Easy Jet type of financial model cannot be applied to any part of the medical industry, and this includes the aesthetic/anti-ageing genre.  It serves to trivialise an industry trying desperately to regain respectability after years of controversy.

In addition, the majority of those seeking anti-wrinkle and filler procedures do not make their choice of practitioner on cost alone – price is probably last on their list.  Upper most in their selection process are practitioner qualifications, proficiency, reliability and peer endorsement.

It will be interesting to follow Leah’s journey and I wish her success, but I think both she and Lord Sugar will need to take some very specialist guidance if her plan is to work.

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About Ms Angelica Kavouni FRCS EBOPRAS

Ms Angelica Kavouni MD FRCS EBOPRAS On the UK’s specialist register and member of EBOPRAS, Ms Angelica Kavouni is one of the UK's most requested female cosmetic surgeons. A regular TV and print media commentator, Angelica has become known for her minimal scarring facelift and breast surgery. An increasing number of women also seek her for female body contouring of all varieties from straight forward liposculpting to ‘Yummy Mummy’ combination surgery, involving any type of breast enhancement with tummy tuck and/or labiaplasty. Also passionate about non-invasive anti-ageing, Angelica has set up her own in-house medispa (the Kosmesis Skin Clinic) featuring several key aesthetic skincare devices, which compliment her surgical practice. Kosmesis Skin Clinic is a unique skincare destination. Not only a stand-alone non-surgical unit housing state-of-the-art solutions for all skin issues, the Kosmesis Skin Clinic acts as an invaluable adjunct to the surgical facility also based at 129 Harley Street. Our experienced aesthetic nurse practitioners work to Medical Director Ms Angelica Kavouni’s own exact standards, delivering high-end care to all patients. Def: Kos-me-sis…preservation, restoration, or enhancement of natural appearance
This entry was posted in Angelica Kavouni, Chemical peels, Female plastic surgeon, Keogh report, Non surgical facelift, Skin rejuvenation, Sub Q filler and tagged , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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